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DEODATE Hero

Real Estate Strategy, Delivered.

WE REPRESENT CLIENTS, NOT DEALS.

DEODATE is not a CRE brokerage. We are one of the largest advisory and execution firms focused exclusively on real estate.

$6B+ TRANSACTIONS ADVISED
1,000+ ENGAGEMENTS COMPLETED
140+ CLIENTS REPRESENTED

Service Lines.

We offer the specific advisory capability that determines strategic outcomes. All advisory. No brokerage. No conflicts.

Independent, defensible valuation advisory for complex real estate assets and portfolios.

Data-supported portfolio assessment and strategy to align real estate holdings with organizational objectives.

Specialized advisory for public agencies and corporations navigating complex real estate decisions.

Owner-side project management and construction oversight for capital programs and tenant improvements.

Independent real estate strategy and counsel for complex organizational and transactional decisions.

Industries We Serve.

Food & Beverage
Corporate Real Estate
Government
Private Equity / M&A
About the Firm

Built at the intersection of strategy and execution.

DEODATE is a fee-only real estate advisory and execution firm operating across five divisions: Valuation, Construction and Project Management, Strategic Advisory, Government and Corporate Real Estate, and Portfolio Optimization. We are not a brokerage. We engage the client and their portfolio, not for the transaction. We are not a strategy consultant. We don’t deliver a report and leave. We are technical experts who advise and execute across the full real estate lifecycle. The person who pitches is the person who works.

Every DEODATE engagement is led by a senior practitioner. You are not paying for a Big 4 overhead structure or training a second-year associate. You are accessing 100+ years of collective institutional expertise, from practitioners who hold MBAs, advanced engineering degrees, and credentials from Pepperdine, Columbia, NYU Schack, Wharton, Purdue, and UCLA, applied directly to your problem by the people who show up in the room.

We represent clients. Not deals.

Core Values
ExcellenceGritInnovationIntegrityCharity

Meet the Team

Rodrigo Gonzalez
Rodrigo Gonzalez, MBA
Managing Partner
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Education & Credentials

MBA, Pepperdine University Graziadio School of Business & Management  ·  BA, University of California, Irvine  ·  Stanford, NYU & Columbia Executive Education  ·  California Corporate Real Estate Broker, Lic. 01995418  ·  President, Board of Directors Queen Angels Housing (Diocese of LA)  ·  Member, YPO

Biography

Rodrigo Gonzalez founded DEODATE on the conviction that corporate real estate decisions deserve the same analytical rigor applied to any major capital allocation. For more than 20 years, he has led and executed complex real estate strategy engagements for mid-cap companies, Fortune 500 firms, and some of California's most consequential public and quasi-public agencies, building the firm into a nationally recognized advisory practice with reach across the United States, Canada, Asia, Europe, and Central America. His counsel is sought at the intersection of real estate, institutional capital, and organizational strategy, where the stakes are highest and the margin for error is smallest. A multi-year nominee for Brokerage Executive of the Year by the Los Angeles Business Journal, GlobeSt retail influencer and Pepperdine Graziadio School of Business Alumni of the Year Award Winner, Mr. Gonzalez holds an MBA from Pepperdine University's Graziadio School of Business and Management and a BA from the University of California, Irvine, with additional coursework in Real Estate Private Equity Finance from NYU's Schack Institute. He is a licensed California Corporate Real Estate Broker and a member of the Young Presidents' Organization.

Mauricio Nunez
Mauricio Nunez, MBA
Managing Director
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Education & Credentials

MBA, Pepperdine University Graziadio School of Business & Management  ·  Wharton Online & Wall Street Prep, Private Equity Executive Education  ·  California Licensed Real Estate Agent  ·  Chairman, Downey YMCA Board  ·  Chairman, City of Lynwood Planning Commission

Biography

Mauricio Nunez leads DEODATE's Data Insights Group and brings a finance-first discipline to every engagement he touches. As a core member of the firm's transactional practice, he advises corporations and public agencies on real estate acquisition, disposition, leasing, and capital structuring, combining market intelligence with rigorous financial analysis. He serves as Chairman of the Downey YMCA Board and Chairman of the City of Lynwood Planning Commission.

Elias Rodriguez
Elias Rodriguez
VP, Construction Management & PM Lead
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Education & Credentials

BS, University of California, San Diego  ·  Construction Project Management Executive Education, Columbia University College of Engineering

Biography

Elias Rodriguez leads DEODATE's construction and program management practice, overseeing complex real estate and industrial projects from planning through closeout. His experience encompasses large-scale relocations, build-outs, and capital improvement programs across manufacturing, food production, and logistics sectors, with aggregate project values exceeding $180 million.

Sean Kennedy
Sean Kennedy, MBA
VP, Project Management & Delivery | Chief of Staff
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Education & Credentials

MBA, Finance, Pepperdine University Graziadio School of Business & Management  ·  BS, Business Administration, Pepperdine University

Biography

Sean Kennedy is the operational backbone of DEODATE, bringing more than 15 years of experience managing complex programs across corporate, nonprofit, and public-sector environments. He has built project management offices from the ground up, designed scalable operational frameworks, and led systems implementation efforts that improve coordination and delivery outcomes.

Tony June
Tony June, MSRE
VP, Consulting & Transactional Services
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Education & Credentials

MSRE, Pepperdine University Graziadio School of Business & Management  ·  MS, USC Marshall School of Business  ·  Executive MBA Candidate, Cornell University  ·  California Real Estate Broker

Biography

Tony June brings a rare combination of operational discipline and real estate expertise forged during a decade as an Operations Supervisor in the Navy Nuclear Propulsion Program. He specializes in investment analysis, development feasibility, and strategic advisory for corporate and institutional clients. He is a licensed California Real Estate Broker and member of ULI Los Angeles.

Michael Guzman
Michael Guzman
AVP, Engagement Management, Delivery & Optimization
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Education & Credentials

BBA, Finance, Loyola University Chicago Quinlan School of Business

Biography

Michael Guzman is DEODATE's engagement and delivery lead, responsible for the operational execution of the firm's consulting assignments across public and private sector clients. With over four years of experience supporting real estate strategy, development analysis, and public-sector advisory engagements, he oversees project workflows, analytical processes, and client deliverables from initiation through completion.

Max Esquivel
Max P. Esquivel
Senior Associate, Strategic Delivery & Market Development
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Education & Credentials

BS, Business Administration, University of Southern California  ·  California Real Estate Salesperson  ·  Member, USC Latino Alumni Association Young Leaders Council

Biography

Max Esquivel supports DEODATE's public and private sector advisory practice through market research, feasibility analysis, and project coordination. He plays a key role in the firm's Midwest market development efforts, extending DEODATE's institutional client relationships beyond California into new regional markets.

Forrest Spoon-Sadlon
Forrest Spoon-Sadlon
Senior Associate, Strategic Advisory
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Education & Credentials

MBA Candidate, USC Marshall School of Business (Consortium Fellow)  ·  Executive Education: Real Estate Financial Modeling, Advanced Debt Structuring, Corporate Valuation

Biography

Forrest Spoon-Sadlon has over three years of experience in portfolio analysis, acquisition strategy, asset management, and real estate advisory. He supports clients on complex strategy proposals ranging from $20M to $550M. He is pursuing his MBA at USC Marshall School of Business as a Consortium Fellow.

Harrison Williams
Harrison Williams
Associate, Real Estate Strategy
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Education & Credentials

BA, Economics, Occidental College

Biography

Harrison Williams supports DEODATE's real estate strategy and advisory practice through market research, portfolio analysis, and preparation of client deliverables across corporate and institutional engagements. He brings an interdisciplinary perspective grounded in his academic background in Economics from Occidental College.

Carlos Perla
Carlos Perla
Senior Associate, Construction Management
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Education & Credentials

BAS, Structural Engineering, California State University, Los Angeles

Biography

Carlos Perla supports DEODATE's construction and project management practice through cost estimating, project coordination, and construction-focused analysis. His background in structural engineering provides a technical foundation that adds depth to the firm's construction advisory work.

Miles Sims
Miles Sims
Associate, Valuation & Analytics
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Education & Credentials

BBA, Finance, Howard University  ·  Executive Education in Financial Modeling, Adventures in CRE Accelerator Program

Biography

Miles Sims supports DEODATE's advisory practice through financial modeling, valuation analysis, and market research. He has completed advanced real estate financial modeling training through the Adventures in CRE Accelerator Program.

Kane Lauterman
Kane Lauterman
Associate, Valuation & Analytics
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Education & Credentials

BA, Economics, University of Southern California

Biography

Kane Lauterman supports DEODATE's real estate advisory work through financial modeling, valuation analysis, and market research across multiple asset classes. He brings an economics-grounded analytical framework developed through his undergraduate studies at the University of Southern California.

Lucas Jen
Lucas Jen
Associate, Research & Analytics
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Education & Credentials

BA, Economics, Finance & Political Theory, NYU Gallatin  ·  Quadrilingual: English, Mandarin, Cantonese, German

Biography

Lucas Jen supports DEODATE's research and analytics practice through economic analysis, financial research, and the application of generative AI to advisory workflows. He holds a BA from NYU Gallatin and is quadrilingual in English, Mandarin, Cantonese, and German.

30+
Consulting Partners
Greg Koselke
Greg Koselke
Subject Matter Expert, Facility Services & CMPM
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Credentials

Founding Principal, Koselke Consulting Group

Biography

Greg Koselke is the Founding Principal of Koselke Consulting Group. With over 15 years of experience, he brings specialized expertise in schedule development, time-impact analysis, and construction controls for complex capital programs including public infrastructure, aviation, and institutional facilities across the Los Angeles market.

Tamar Saunders
Tamar Saunders
Subject Matter Expert, Affordable Housing
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Credentials

Principal, Midori Consultants  ·  Goldman School of Public Policy, UC Berkeley

Biography

Tamar Saunders is the Principal of Midori Consultants. She provides advisory services across the full affordable housing project lifecycle, from origination and predevelopment through construction, lease-up, and placed-in-service. Her background spans affordable housing finance, sustainable design, valuation, and public policy.

Jacob Bowman
Jacob Bowman
Subject Matter Expert, Capital Markets
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Credentials

Director of Estimating, Construction Management and Development, Inc.  ·  Prior: Turner and Townsend, Shawmut Design and Construction, HMC Architects

Biography

Jacob Bowman is Director of Estimating at Construction Management and Development, Inc. With over 30 years of experience, he specializes in conceptual and programmatic estimating, value engineering, budget development, and change order review across healthcare, education, hospitality, multifamily, retail, and government projects.

Engagements.

CRE Portfolio Risk Assessment & Downside Protection
Valuation
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Client / Market

National Bank · Southern California

Challenge

A Texas-based national bank identified increased financial risk on a multi-million dollar commercial loan portfolio secured by Southern California properties. The borrower had failed to complete agreed property improvements, raising default risk and regulatory exposure.

Approach

DEODATE conducted a data-driven analysis of the borrower's property portfolio, verified payment status, assessed civic delay claims through public agency expertise, and engaged directly with the borrower as a neutral third party to encourage compliance.

Outcomes
  • Default risk assessed and documented with full evidentiary basis
  • Borrower re-engaged through neutral third-party mediation
  • Significant value-add conversion opportunities identified
  • Bank equipped with downside protection and exit strategy
Regulatory Navigation & Operational Continuity — Logistics Conglomerate
Strategic Advisory
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Client / Market

Fortune 500 Logistics · Los Angeles County

Challenge

A Fortune 500 logistics conglomerate faced forced relocation from a strategically located LA County storage yard due to stricter local government enforcement of use permit violations. Relocation would have severed proximity to ports, rail lines, and highways.

Approach

DEODATE mediated between the client, their landlord, and LA County government. Leveraging deep expertise in conditional use permits, zoning law, and public sector negotiation, the team facilitated productive dialogue and secured a new conditional use permit.

Outcomes
  • New conditional use permit issued, operations fully preserved
  • Client retained mission-critical proximity to port, rail, and highway infrastructure
  • Local government compliance achieved without adversarial proceedings
  • Ongoing advisory relationship retained
Data-Backed Site Selection Strategy — Law Group National Expansion
Strategic Advisory
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Client / Market

Regional Law Firm · Southern California & Multi-State

Challenge

A respected Southern California law firm sought to expand into new markets while maintaining high profit margins. Rising CRE costs, competition from larger national firms, and a lack of internal data science capability created significant site selection risk.

Approach

DEODATE built a proprietary KPI framework drawing on income levels, population density, traffic counts, competitor proximity, acquisition targets, and legislative analysis. These datasets were mapped against the firm's established performance benchmarks.

Outcomes
  • Data-driven expansion strategy delivered and implemented
  • Core KPI set established as ongoing decision-making infrastructure
  • New markets identified and entered with confidence
  • Ongoing advisory relationship retained
Supply Chain Crisis Response & Portfolio Expansion — Snack & Baked Goods Brand
Strategic Advisory
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Client / Market

Food Manufacturer · Los Angeles MSA & National

Challenge

One of the largest privately held US snack food manufacturers faced an immediate crisis — refrigerated shipping containers were en route with no available food-grade space to receive them, with only 20 days to resolve.

Approach

DEODATE identified and negotiated a sublease in a refrigerated facility adjacent to the client's existing property within the 20-day window, then became embedded as the client's fractional CRE team addressing portfolio optimization and $60M in debt restructuring.

Outcomes
  • Crisis resolved within 20-day deadline, inventory received without disruption
  • Portfolio grown to 500,000 SF of industrial real estate
  • Annual revenue increased from $60M to $100M+
  • $60M in real estate debt structured
Big Data Site Selection — Medical Clinic National Expansion
Strategic Advisory
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Client / Market

Non-Profit Clinical Group · Multi-State, United States

Challenge

A regional non-profit clinical group with approximately 48 US locations sought to expand to 100 facilities nationally. Expansion was stalling due to insufficient market intelligence on untapped geographies.

Approach

DEODATE completed a full portfolio assessment identifying leaders and laggards, then built a comprehensive KPI framework covering population demographics, income levels, traffic counts, competitor proximity, and regulatory forecasting.

Outcomes
  • Full portfolio assessment completed, leaders and laggards identified
  • Proprietary KPI framework established aligned to national clinic standards
  • Expansion strategy shifted from reactive to proactive
  • Ongoing advisory relationship retained for national rollout
Site Selection Strategy — Emerging Restaurant Group Portfolio Expansion
Strategic Advisory
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Client / Market

Restaurant Group · Southwestern United States

Challenge

A Hollywood-based restaurant group sought to expand from a handful of locations to approximately 12 across the Southwestern US. In a low-margin industry with rising CRE costs and post-pandemic volatility, undisciplined site selection posed an existential risk.

Approach

DEODATE applied a data-driven site selection methodology using income demographics, population density, traffic counts, competitor proximity, supply chain logistics, and regulatory analysis to establish a KPI set aligned to the group's historical performance.

Outcomes
  • Data-driven expansion framework delivered and implemented
  • KPI set established as ongoing site evaluation tool
  • Expansion from few locations toward 12-location target initiated
  • Ongoing advisory relationship retained
Portfolio Expansion Risk Mitigation — L.A. Small-Format Grocery Retailer
Strategic Advisory
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Client / Market

LA Grocery Retailer · Los Angeles MSA & Multi-State

Challenge

A Los Angeles-based small-format grocery retailer identified an opportunity to expand its portfolio by 5 to 11 units per year. Without a qualitative and quantitative site selection strategy, the expansion carried significant financial risk.

Approach

DEODATE built a holistic site selection strategy using decades of lease negotiation and CRE portfolio management experience, mapping KPIs including demographics, traffic, competitor proximity, and supply chain logistics against the client's established performance history.

Outcomes
  • Expansion strategy shifted from reactive to proactive
  • KPI framework established for annual site evaluation
  • Portfolio growth initiated with materially reduced site selection risk
  • Ongoing advisory relationship retained
Cross-Asset Utilization Strategy — National Parking Portfolio
Portfolio Optimization
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Client / Market

Parking Group · West Coast, Midwest & Southeast United States

Challenge

One of the largest privately held airport and CBD parking groups in the US faced significant COVID-driven underutilization across a $200M+ portfolio of more than 10 million square feet. Remote work trends and retail closures compounded the challenge.

Approach

DEODATE completed a full portfolio analysis and built a diverse peripheral use strategy covering short- and mid-term parking optimization, cross-asset utilization, alternative revenue streams, and debt communication strategy. DEODATE served as the fully outsourced fractional CRE team.

Outcomes
  • Consistent 25–35% increase in portfolio value year over year
  • Cross-discipline revenue generation activated across assets
  • $200M+ portfolio stabilized through multi-use strategy
  • Ongoing fractional CRE team relationship retained
Campus Consolidation & Lease Acquisition — Life Sciences Enterprise
Portfolio Optimization
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Client / Market

Life Sciences Corporation · Southern California

Challenge

A leading Southern California life sciences corporation occupied two of four buildings on a large campus, separated by a third property held by another tenant. Acquiring that property was critical to unifying data infrastructure, but negotiations had stalled and become adversarial.

Approach

DEODATE conducted a full portfolio and market assessment, identified cost-saving opportunities for both landlord and tenant, and re-engaged negotiations as a trusted neutral advisor, securing a long-term lease at favorable terms.

Outcomes
  • Long-term lease secured at favorable rate
  • Campus unified enabling critical data infrastructure buildout
  • Landlord-tenant relationship restored
  • 500K+ SF of office space operationally connected
Surplus Land Act Program Management — SoCal Transportation Agency
Gov't & Corporate Real Estate
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Client / Market

Transportation Agency · Southern California

Challenge

A large Southern California transportation agency needed to navigate the procedurally complex Surplus Land Act process to achieve compliant land disposition. Failure carried risk of financial loss and operational disruption.

Approach

DEODATE provided strategic advisement and full SLA program management, leading all negotiations and communications with developers as directed by California HCD, implementing a robust tracking and documentation system throughout.

Outcomes
  • Documented approval for land disposition achieved on first attempt
  • Process completed within six months
  • Full SLA compliance maintained throughout
  • Agency advancing property marketing to investor community
Asset Monetization & Revenue Generation — Southern CA School District
Gov't & Corporate Real Estate
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Client / Market

School District · Southern California

Challenge

Southern California school districts facing accelerating enrollment decline needed immediate revenue solutions for underutilized properties. Lengthy statutory sales processes under the California Ed Code left districts without near-term options to monetize vacant assets.

Approach

DEODATE identified a Fortune 500 energy company in need of temporary parking during a five-year campus expansion and negotiated a three-year lease of unused school property, generating immediate General Fund revenue with zero impact to students.

Outcomes
  • Three-year lease executed between school district and energy company
  • Revenue paid directly into district General Fund
  • Zero disruption to existing student population
  • Model identified as replicable for other underutilized district properties
Contact Us

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Global HeadquartersPasadena, CA
Emailinfo@deodate.com