WE REPRESENT CLIENTS, NOT DEALS.
DEODATE is not a CRE brokerage. We are one of the largest advisory and execution firms focused exclusively on real estate.
We offer the specific advisory capability that determines strategic outcomes. All advisory. No brokerage. No conflicts.
DEODATE is a fee-only real estate advisory and execution firm operating across five divisions: Valuation, Construction and Project Management, Strategic Advisory, Government and Corporate Real Estate, and Portfolio Optimization. We are not a brokerage. We engage the client and their portfolio, not for the transaction. We are not a strategy consultant. We don’t deliver a report and leave. We are technical experts who advise and execute across the full real estate lifecycle. The person who pitches is the person who works.
Every DEODATE engagement is led by a senior practitioner. You are not paying for a Big 4 overhead structure or training a second-year associate. You are accessing 100+ years of collective institutional expertise, from practitioners who hold MBAs, advanced engineering degrees, and credentials from Pepperdine, Columbia, NYU Schack, Wharton, Purdue, and UCLA, applied directly to your problem by the people who show up in the room.
We represent clients. Not deals.
MBA, Pepperdine University Graziadio School of Business & Management · BA, University of California, Irvine · Stanford, NYU & Columbia Executive Education · California Corporate Real Estate Broker, Lic. 01995418 · President, Board of Directors Queen Angels Housing (Diocese of LA) · Member, YPO
Rodrigo Gonzalez founded DEODATE on the conviction that corporate real estate decisions deserve the same analytical rigor applied to any major capital allocation. For more than 20 years, he has led and executed complex real estate strategy engagements for mid-cap companies, Fortune 500 firms, and some of California's most consequential public and quasi-public agencies, building the firm into a nationally recognized advisory practice with reach across the United States, Canada, Asia, Europe, and Central America. His counsel is sought at the intersection of real estate, institutional capital, and organizational strategy, where the stakes are highest and the margin for error is smallest. A multi-year nominee for Brokerage Executive of the Year by the Los Angeles Business Journal, GlobeSt retail influencer and Pepperdine Graziadio School of Business Alumni of the Year Award Winner, Mr. Gonzalez holds an MBA from Pepperdine University's Graziadio School of Business and Management and a BA from the University of California, Irvine, with additional coursework in Real Estate Private Equity Finance from NYU's Schack Institute. He is a licensed California Corporate Real Estate Broker and a member of the Young Presidents' Organization.
MBA, Pepperdine University Graziadio School of Business & Management · Wharton Online & Wall Street Prep, Private Equity Executive Education · California Licensed Real Estate Agent · Chairman, Downey YMCA Board · Chairman, City of Lynwood Planning Commission
Mauricio Nunez leads DEODATE's Data Insights Group and brings a finance-first discipline to every engagement he touches. As a core member of the firm's transactional practice, he advises corporations and public agencies on real estate acquisition, disposition, leasing, and capital structuring, combining market intelligence with rigorous financial analysis. He serves as Chairman of the Downey YMCA Board and Chairman of the City of Lynwood Planning Commission.
BS, University of California, San Diego · Construction Project Management Executive Education, Columbia University College of Engineering
Elias Rodriguez leads DEODATE's construction and program management practice, overseeing complex real estate and industrial projects from planning through closeout. His experience encompasses large-scale relocations, build-outs, and capital improvement programs across manufacturing, food production, and logistics sectors, with aggregate project values exceeding $180 million.
MBA, Finance, Pepperdine University Graziadio School of Business & Management · BS, Business Administration, Pepperdine University
Sean Kennedy is the operational backbone of DEODATE, bringing more than 15 years of experience managing complex programs across corporate, nonprofit, and public-sector environments. He has built project management offices from the ground up, designed scalable operational frameworks, and led systems implementation efforts that improve coordination and delivery outcomes.
MSRE, Pepperdine University Graziadio School of Business & Management · MS, USC Marshall School of Business · Executive MBA Candidate, Cornell University · California Real Estate Broker
Tony June brings a rare combination of operational discipline and real estate expertise forged during a decade as an Operations Supervisor in the Navy Nuclear Propulsion Program. He specializes in investment analysis, development feasibility, and strategic advisory for corporate and institutional clients. He is a licensed California Real Estate Broker and member of ULI Los Angeles.
BBA, Finance, Loyola University Chicago Quinlan School of Business
Michael Guzman is DEODATE's engagement and delivery lead, responsible for the operational execution of the firm's consulting assignments across public and private sector clients. With over four years of experience supporting real estate strategy, development analysis, and public-sector advisory engagements, he oversees project workflows, analytical processes, and client deliverables from initiation through completion.
BS, Business Administration, University of Southern California · California Real Estate Salesperson · Member, USC Latino Alumni Association Young Leaders Council
Max Esquivel supports DEODATE's public and private sector advisory practice through market research, feasibility analysis, and project coordination. He plays a key role in the firm's Midwest market development efforts, extending DEODATE's institutional client relationships beyond California into new regional markets.
MBA Candidate, USC Marshall School of Business (Consortium Fellow) · Executive Education: Real Estate Financial Modeling, Advanced Debt Structuring, Corporate Valuation
Forrest Spoon-Sadlon has over three years of experience in portfolio analysis, acquisition strategy, asset management, and real estate advisory. He supports clients on complex strategy proposals ranging from $20M to $550M. He is pursuing his MBA at USC Marshall School of Business as a Consortium Fellow.
BA, Economics, Occidental College
Harrison Williams supports DEODATE's real estate strategy and advisory practice through market research, portfolio analysis, and preparation of client deliverables across corporate and institutional engagements. He brings an interdisciplinary perspective grounded in his academic background in Economics from Occidental College.
BAS, Structural Engineering, California State University, Los Angeles
Carlos Perla supports DEODATE's construction and project management practice through cost estimating, project coordination, and construction-focused analysis. His background in structural engineering provides a technical foundation that adds depth to the firm's construction advisory work.
BBA, Finance, Howard University · Executive Education in Financial Modeling, Adventures in CRE Accelerator Program
Miles Sims supports DEODATE's advisory practice through financial modeling, valuation analysis, and market research. He has completed advanced real estate financial modeling training through the Adventures in CRE Accelerator Program.
BA, Economics, University of Southern California
Kane Lauterman supports DEODATE's real estate advisory work through financial modeling, valuation analysis, and market research across multiple asset classes. He brings an economics-grounded analytical framework developed through his undergraduate studies at the University of Southern California.
BA, Economics, Finance & Political Theory, NYU Gallatin · Quadrilingual: English, Mandarin, Cantonese, German
Lucas Jen supports DEODATE's research and analytics practice through economic analysis, financial research, and the application of generative AI to advisory workflows. He holds a BA from NYU Gallatin and is quadrilingual in English, Mandarin, Cantonese, and German.
Founding Principal, Koselke Consulting Group
Greg Koselke is the Founding Principal of Koselke Consulting Group. With over 15 years of experience, he brings specialized expertise in schedule development, time-impact analysis, and construction controls for complex capital programs including public infrastructure, aviation, and institutional facilities across the Los Angeles market.
Principal, Midori Consultants · Goldman School of Public Policy, UC Berkeley
Tamar Saunders is the Principal of Midori Consultants. She provides advisory services across the full affordable housing project lifecycle, from origination and predevelopment through construction, lease-up, and placed-in-service. Her background spans affordable housing finance, sustainable design, valuation, and public policy.
Director of Estimating, Construction Management and Development, Inc. · Prior: Turner and Townsend, Shawmut Design and Construction, HMC Architects
Jacob Bowman is Director of Estimating at Construction Management and Development, Inc. With over 30 years of experience, he specializes in conceptual and programmatic estimating, value engineering, budget development, and change order review across healthcare, education, hospitality, multifamily, retail, and government projects.
National Bank · Southern California
A Texas-based national bank identified increased financial risk on a multi-million dollar commercial loan portfolio secured by Southern California properties. The borrower had failed to complete agreed property improvements, raising default risk and regulatory exposure.
DEODATE conducted a data-driven analysis of the borrower's property portfolio, verified payment status, assessed civic delay claims through public agency expertise, and engaged directly with the borrower as a neutral third party to encourage compliance.
Fortune 500 Logistics · Los Angeles County
A Fortune 500 logistics conglomerate faced forced relocation from a strategically located LA County storage yard due to stricter local government enforcement of use permit violations. Relocation would have severed proximity to ports, rail lines, and highways.
DEODATE mediated between the client, their landlord, and LA County government. Leveraging deep expertise in conditional use permits, zoning law, and public sector negotiation, the team facilitated productive dialogue and secured a new conditional use permit.
Regional Law Firm · Southern California & Multi-State
A respected Southern California law firm sought to expand into new markets while maintaining high profit margins. Rising CRE costs, competition from larger national firms, and a lack of internal data science capability created significant site selection risk.
DEODATE built a proprietary KPI framework drawing on income levels, population density, traffic counts, competitor proximity, acquisition targets, and legislative analysis. These datasets were mapped against the firm's established performance benchmarks.
Food Manufacturer · Los Angeles MSA & National
One of the largest privately held US snack food manufacturers faced an immediate crisis — refrigerated shipping containers were en route with no available food-grade space to receive them, with only 20 days to resolve.
DEODATE identified and negotiated a sublease in a refrigerated facility adjacent to the client's existing property within the 20-day window, then became embedded as the client's fractional CRE team addressing portfolio optimization and $60M in debt restructuring.
Non-Profit Clinical Group · Multi-State, United States
A regional non-profit clinical group with approximately 48 US locations sought to expand to 100 facilities nationally. Expansion was stalling due to insufficient market intelligence on untapped geographies.
DEODATE completed a full portfolio assessment identifying leaders and laggards, then built a comprehensive KPI framework covering population demographics, income levels, traffic counts, competitor proximity, and regulatory forecasting.
Restaurant Group · Southwestern United States
A Hollywood-based restaurant group sought to expand from a handful of locations to approximately 12 across the Southwestern US. In a low-margin industry with rising CRE costs and post-pandemic volatility, undisciplined site selection posed an existential risk.
DEODATE applied a data-driven site selection methodology using income demographics, population density, traffic counts, competitor proximity, supply chain logistics, and regulatory analysis to establish a KPI set aligned to the group's historical performance.
LA Grocery Retailer · Los Angeles MSA & Multi-State
A Los Angeles-based small-format grocery retailer identified an opportunity to expand its portfolio by 5 to 11 units per year. Without a qualitative and quantitative site selection strategy, the expansion carried significant financial risk.
DEODATE built a holistic site selection strategy using decades of lease negotiation and CRE portfolio management experience, mapping KPIs including demographics, traffic, competitor proximity, and supply chain logistics against the client's established performance history.
Parking Group · West Coast, Midwest & Southeast United States
One of the largest privately held airport and CBD parking groups in the US faced significant COVID-driven underutilization across a $200M+ portfolio of more than 10 million square feet. Remote work trends and retail closures compounded the challenge.
DEODATE completed a full portfolio analysis and built a diverse peripheral use strategy covering short- and mid-term parking optimization, cross-asset utilization, alternative revenue streams, and debt communication strategy. DEODATE served as the fully outsourced fractional CRE team.
Life Sciences Corporation · Southern California
A leading Southern California life sciences corporation occupied two of four buildings on a large campus, separated by a third property held by another tenant. Acquiring that property was critical to unifying data infrastructure, but negotiations had stalled and become adversarial.
DEODATE conducted a full portfolio and market assessment, identified cost-saving opportunities for both landlord and tenant, and re-engaged negotiations as a trusted neutral advisor, securing a long-term lease at favorable terms.
Transportation Agency · Southern California
A large Southern California transportation agency needed to navigate the procedurally complex Surplus Land Act process to achieve compliant land disposition. Failure carried risk of financial loss and operational disruption.
DEODATE provided strategic advisement and full SLA program management, leading all negotiations and communications with developers as directed by California HCD, implementing a robust tracking and documentation system throughout.
School District · Southern California
Southern California school districts facing accelerating enrollment decline needed immediate revenue solutions for underutilized properties. Lengthy statutory sales processes under the California Ed Code left districts without near-term options to monetize vacant assets.
DEODATE identified a Fortune 500 energy company in need of temporary parking during a five-year campus expansion and negotiated a three-year lease of unused school property, generating immediate General Fund revenue with zero impact to students.
Tell us about your situation.